Rookies Food & Spirits, located in Mazomanie, WI, is a restaurant and bar that houses one of the largest private collections of sports memorabilia in the nation. Founded in 1998, it's a tourist attraction unto itself that has to be seen to be believed. When time permits, it's a staff-favorite destination for the fantastic food and unbelievable aesthetic. We're also suckers for the regulation Wiffle Ball field out back. Where else can you play Wiffle Ball under the lights while someone politely delivers food and cocktails? If you've got an answer to that question, we want to know.

We've been providing design services to Rookies for three years, including a complete menu and website overhaul, table tents, invitations, coupons, and gift certificates. The challenge put to us by Rookies' management was to modernize their promotional materials while augmenting and adhering to the existing strong visual theme and more effectively tying all the disparate items together. Both they and we believe that it was a great success.

Click on any of the items below to view samples of the work in more detail.